VISION TO VICTORY
VISION TO VICTORY
I start by defining the user’s needs alongside the business goals. From there, I gather any initial insights to deepen my understanding of the situation. This can involve research and careful analysis to uncover pain points, motivations, and behaviours that may not be immediately visible. Once ready to move forward, I put pen to paper and begin the design process, creating wireframes, building and testing prototypes, and ultimately delivering the all-important high-fidelity UI.
I start by defining the user’s needs alongside the business goals. From there, I gather any initial insights to deepen my understanding of the situation. This can involve research and careful analysis to uncover pain points, motivations, and behaviours that may not be immediately visible. Once ready to move forward, I put pen to paper and begin the design process, creating wireframes, building and testing prototypes, and ultimately delivering the all-important high-fidelity UI.
TRUST THE PROCESS
TRUST THE PROCESS
RESEARCH & DEFINE
Clearly articulate the problem or opportunity based on initial findings. Define a hypothesis.
RESEARCH & DEFINE
Clearly articulate the problem or opportunity based on initial findings. Define a hypothesis.
RESEARCH & DEFINE
Clearly articulate the problem or opportunity based on initial findings. Define a hypothesis.
1
1
DESIGN & PROTOTYPE
Create initial design concepts or prototypes based on the problem you’re trying to solve.
DESIGN & PROTOTYPE
Create initial design concepts or prototypes based on the problem you’re trying to solve.
DESIGN & PROTOTYPE
Create initial design concepts or prototypes based on the problem you’re trying to solve.
2
2
TESTING & USER FEEDBACK
Test the design with users or stakeholders to understand how well it meets their needs and where it can be improved.
TESTING & USER FEEDBACK
Test the design with users or stakeholders to understand how well it meets their needs and where it can be improved.
TESTING & USER FEEDBACK
Test the design with users or stakeholders to understand how well it meets their needs and where it can be improved.
3
3
ANALYSE &
REFINE
Analyse the feedback, identify pain points and refine the design to address issues or enhance features.
ANALYSE & REFINE
Analyse the feedback, identify pain points and refine the design to address issues or enhance features.
ANALYSE &
REFINE
Analyse the feedback, identify pain points and refine the design to address issues or enhance features.
4
4
REITERATE & IMPROVE
Revisit the design, incorporate the changes, and test again, continuing the cycle of iteration based on new feedback.
REITERATE & IMPROVE
Revisit the design, incorporate the changes, and test again, continuing the cycle of iteration based on new feedback.
REITERATE & IMPROVE
Revisit the design, incorporate the changes, and test again, continuing the cycle of iteration based on new feedback.
5
5
Investing in the feedback loop ensures designs are refined and optimised for success. This process provides confidence in handing off to developers, knowing the live feature is likely to resonate well with the wider user base.
Investing in the feedback loop ensures designs are refined and optimised for success. This process provides confidence in handing off to developers, knowing the live feature is likely to resonate well with the wider user base.
Investing in the feedback loop ensures designs are refined and optimised for success. This process provides confidence in handing off to developers, knowing the live feature is likely to resonate well with the wider user base.
RISK VS REWARD
RISK VS REWARD
Investing in research involves balancing time, risk, effort, and value. The key is assessing the potential impact and whether the time spent will lead to meaningful improvements. When evaluating research needs, I start with the following key questions:
• What are we confident about?
• What do we need to learn more about?
• What do we not know?
With this foundation, I evaluate the most efficient approach to the project, accounting for potential biases, blind spots, and both internal and external pressures. This helps determine whether research
is needed and, if so, identifies the most effective methods to use.
Investing in research involves balancing time, risk, effort, and value. The key is assessing the potential impact and whether the time spent will lead to meaningful improvements. When evaluating research needs, I start with the following key questions:
• What are we confident about?
• What do we need to learn more about?
• What do we not know?
With this foundation, I evaluate the most efficient approach to the project, accounting for potential biases, blind spots, and both internal and external pressures. This helps determine whether research is needed and, if so, identifies the most effective methods to use.
Investing in research involves balancing time, risk, effort, and value. The key is assessing the potential impact and whether the time spent will lead to meaningful improvements. When evaluating research needs, I start with the following key questions:
• What are we confident about?
• What do we need to learn more about?
• What do we not know?
With this foundation, I evaluate the most efficient approach to the project, accounting for potential biases, blind spots, and both internal and external pressures. This helps determine whether research is needed and, if so, identifies the most effective methods to use.
WHICH RESEARCH METHOD SHOULD WE USE?
WHICH RESEARCH METHOD SHOULD WE USE?
It really depends. Different pain points require different methods and approaches. The right method can depend on the project phase: discovery, concept development or validation and optimisation. Here are some effective methods for gathering both quantitative and qualitative data.
It really depends. Different pain points require different methods and approaches. The right method can depend on the project phase: discovery, concept development or validation and optimisation. Here are some effective methods for gathering both quantitative and qualitative data.
It really depends. Different pain points require different methods and approaches. The right method can depend on the project phase: discovery, concept development or validation and optimisation. Here are some effective methods for gathering both quantitative and qualitative data.
Combining heuristic evaluation (expert review) with behavioural research provides a well-rounded approach. Gathering both data and user insights ensures more informed and effective decision-making.
Combining heuristic evaluation (expert review) with behavioural research provides a well-rounded approach. Gathering both data and user insights ensures more informed and effective decision-making.
Combining heuristic evaluation (expert review) with behavioural research provides a well-rounded approach. Gathering both data and user insights ensures more informed and effective decision-making.
Creating significant and meaningful experiences shifts the focus from what users do to why they do it.
Tasks become subjective, forming emotional connections that transform users into loyal advocates.
Creating significant and meaningful experiences shifts the focus from what users do to why they do it.
Tasks become subjective, forming emotional connections that transform users into loyal advocates.
Creating significant and meaningful experiences shifts the focus from what users do to why they do it.
Tasks become subjective, forming emotional connections that transform users into loyal advocates.
WHY WE LISTEN
WHY WE LISTEN
WHY WE LISTEN
Taking all these factors into account, my goal is to craft functional, scalable solutions that not only address user needs but also provide significant and enjoyable experiences. By combining research, design principles, and a focus on adaptability, I aim to create designs that are both effective and enduring.
Taking all these factors into account, my goal is to craft functional, scalable solutions that not only address user needs but also provide significant and enjoyable experiences. By combining research, design principles, and a focus on adaptability, I aim to create designs that are both effective and enduring.
Taking all these factors into account, my goal is to craft functional, scalable solutions that not only address user needs but also provide significant and enjoyable experiences. By combining research, design principles, and a focus on adaptability, I aim to create designs that are both effective and enduring.
VISION TO VICTORY
I start by defining the user’s needs alongside the business goals. From there, I gather any initial insights to deepen my understanding of the situation. This can involve research and careful analysis to uncover pain points, motivations, and behaviours that may not be immediately visible. Once ready to move forward, I put pen to paper and begin the design process, creating wireframes, building and testing prototypes, and ultimately delivering the all-important high-fidelity UI.